The way customers interact with a brand, has the power to make or break a business. That’s why we have invested considerably in “User Experience” projects, with a twofold goal: give customers the key to unlock true customer satisfaction and provide them with a springboard for digital growth.
Stefania Donnabella
Managing Director Italy
Looking back at 2018, we faced a very complex challenge: how do we make sense of an extremely fragmented and ever-changing digital landscape, while consolidating our position as a trusted IT player on the market.
Fulfilling this ambition is no mean feat for any IT solution provider. It is especially daunting in times when IT services are increasingly considered as a commodity. Digital solutions, therefore, must make a tangible impact on helping customers face their challenges and meet their expectations.
Our role in such a context is straightforward: combining innovation with continuity and pragmatism.
IT trends can’t be overlooked, but blindly following them is not how we want to approach the market. We believe it is imperative that organizations are prepared for a digital-first future. Cloud, Blockchain, IoT, AI … they are all featured in the 2018 list of “the most hyped tech trends”, and we’re already supporting customers in making transitions based on those emerging technologies. But we want to go beyond that: we want to support our customers throughout the entire digital transformation journey and deliver the best solutions in each of our focus sectors.
The Italian IT market grew slightly in 2018. Companies did not want to lag behind in the race for digitization, so we seized the opportunity and kept the pace. 2018 was also a year in which we gave our customers a glimpse of what the future holds in terms of digital innovation. I am proud to say that the successful Cegeka Customer Event was instrumental in helping our customers have a much clearer view of digital transformation, what it entails, and what it can mean for them.
Milestones
Our organization was reshaped to include an increased focus on industry-specific solutions. In terms of our ERP solution portfolio, this meant we were much better equipped to meet the specific needs of customers in food and manufacturing. For the latter industry, we launched myPlan4.0: a solution for production planning, scheduling and optimization.
Whether IT workloads are running in private, public or hybrid clouds, our automation-supported multi- vendor and multi-cloud approach ensures that services are delivered quickly, in a controlled and secure manner and with optimal performance for all our customers.